How to make a workplace appealing to Gen Y

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For the millenials, work has to be more than just a job. A few years ago, it was normal to enter well known and prestige companies in the consulting & banking sector and having to work in a small grey cubicle. The myth of fancy luxury offices, that companies tried to get into the heads of young and innocent graduates, in order to attract them, was proven wrong by almost any graduate that decided to work for one of these companies.

Today, companies ask their employee for higher productivity and achievements  (ok, Google allows their employees to spend 20% of their working time on personal projects), forcing them to spend more time at work. Hand in hand with the increasing importance of work-life balance, employees begin to ask for workspaces, that they can at least feel comfortable at.

From the company side, one can observe a change happening out there. Many companies are trying to adapt their workspaces to the needs of young people. While there is still a vast majority of human resource departments out there, that are still trying to figure out what it is, that young people actually want and need, there are quite a few companies, that at least seem to have hit on the right spot with their adjustments.

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According to our numbers, 76% of the Gen Y answered, that work-life balance is important to them. 24% answer, that they would do anything for their career.  Following those figures, companies are under pressure to follow the examples of Google or RedBull, in order to make their company attractive to work for, if they want to satisfy their craving for skilled employees.

The following list contains a few general points, that can be done to head into the right direction, as they were successfully implemented by other companies before:

1. Casual, Team Oriented Space – Think Café Style, a place where teams can gather to collaborate. Balance this with private work spaces for when quiet and focused work must get done.

2. Tech Friendly – Technology must be abundant, current, and available. Don’t forget great ergonomics.

3. Flexibility – Allow them to work on their own terms for maximum productivity. Flex hours and days.

About Andreas Altheimer

My Name is Andreas Altheimer (Head of Marketing @ MercuryPuzzle). On this Blog I post about experiences with different marketing techniques!MercuryPuzzle is a young tech-StartUp, that links talents with matching jobs & companies.
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